Let’s hear it for the power of the statement dress. Whether it's a bold print, a vibrant colour, or a showstopping design, a statement dress will make you feel confident, empowered and unforgettable – from daytime to dancefloor.

But, with so many options out there, how do you choose the perfect statement dress for you? And, once you've found it, how do you style it to ensure that you stand out for all the right reasons? Let’s define how you can stand out with a head-turning statement dress.



Know your style

The first step in finding the perfect statement dress is to know your personal style. Are you drawn to classic, timeless pieces, or do you prefer bold, trendsetting designs? Are you comfortable in figure-caressing silhouettes, or do you prefer looser, more flowing shapes? Knowing your personal style will help you narrow down your options and ensure that the statement dress you choose is a true sartorial embodiment of who you are.



What’s the occasion?

A statement dress that's perfect for a wild night out on the town may not be appropriate for the office. Be it a prom dress, little black dress, or haute couture gown, consider the dress code for the event or occasion you're attending, and pick a statement dress that's appropriate and fits the event dress code.

Factor in weather too. If it’s a summer wedding you make want a cool, light dress that you can throw a cover up over during the ceremony.



Fit is everything

When it comes to choosing the perfect statement dress, there are a few key factors to consider. First and foremost, make sure the dress fits well. A poorly fitting dress will not only be uncomfortable, but it will also kill your look in one cleavage-spill. Opt for a dress that flatters your body shape and accentuates your best features.

Super flattering for all body shapes and chest sizes, dresses with asymmetrical necklines like our Minna Hebe dress are great for complementing your bust as the line directs eyes straight down.

Consider colour, pattern, texture and embellishment

A statement dress is meant to stand out, so don't be afraid to choose a bold, vibrant hue or a unique print. However, keep in mind that the colour and pattern should work with your skin tone and hair colour, not against it.

Animal prints, such as leopard or zebra, can add a bold and fierce touch to any dress, while geometric prints, such as stripes or triangles, can lend and edgy, graphic vibe.

When you really want to roll out the razzle-dazzle, embrace embellishments. Sequins are the go-to choice for adding sparkle to a dress. Coming in a range of colours and sizes, sequins can create a subtle shimmer or a full-on disco ball effect.

Beading is a fab way to inject texture and dimension to a dress. It can be used to create intricate patterns or to highlight certain parts of the dress, such as the neckline or hemline. Feathers add a playful and dramatic dimension your dress. They can be soft and romantic or bold and edgy depending on the style.

If you're unsure, opt for a classic little black dress with a unique design element, such as an asymmetrical hemline or dramatic sleeves. For full-on goddess glam, pick a sensual and sophisticated statement dress with bead embellishments like our Minna Zoe dress.



<b?Accessorise subtly

Once you've chosen the perfect statement dress, it's time to style it. The key to styling a statement dress is to keep your accessories simple. Let the dress do all the talking and avoid adding too many distracting elements. A pair of knock-out earrings, a simple clutch and classic heels are all you need to complete the look. Only choose one item of jewellery; a necklace, bracelet and earrings together would be overkill.

If you're wearing a bold print or patterned dress, keep footwear and bag minimal and neutral. A pair of nude pumps and a simple clutch will allow the dress to shine. If you're wearing a solid-coloured statement dress, consider adding a pop of colour with your accessories. A bold pair of earrings or a bright clutch will add interest without overwhelming the dress.

Sunny outdoor gala or wedding? Find sunglasses that will work well with your statement dress.



<b?Get your glam on When it comes to hair and makeup, less is more so keep it simple and polished. A sleek ponytail or low bun will keep the focus on the dress, while a bold red lip or winged eyeliner will add a touch of glamour.

Avoid hairstyles that are too fussy or over-the-top, as they will detract from the overall impact of the dress.

Finally, the best accessory for your statement dress? Confidence! A statement dress is meant to get attention, so work it, girl, and own it! Walk with confidence, stand tall and smile. When you feel good in what you're wearing, heads will turn…and jaws will drop!



Buying statement dresses online

You don’t even have to trawl from shop-to-shop to find the perfect statement dress anymore. Orderable online, MINNA Fashion’s exquisite haute couture fashion dresses are custom handmade to your measurements in just two months.

For red carpet-ready statement dresses in on-trend styles, MINNA Fashion’s chic collections will guarantee all eyes are on you.