Privacy policy

Our Privacy Policy

One of our main priorities at Minna, accessible from, is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Minna and how we use it. We are committed to the protection of personal data we process – below you’ll find the Privacy Policy, which guides how we collect, use, transfer and store the information that you provide us with, or that we collect about you when interacting with Minna. 

Our contact details

Minna is the data administrator located on Cagllavice Magjistralja Prishtine-Ferizaj KM5, Prishtina 10000, Kosovo. You can reach us by phone on +38349747081 or by email at

To whom does this Privacy Policy apply?

This Privacy Policy applies to all persons whose personal data are processed by Minna:

Visitors to the exhibition(s) of Minna;
Visitors to the Minna website;
Recipients of newsletters and emails sent by Minna to visitors of our website;
All other persons who contact Minna or of whom Minna processes personal data.

This Privacy Policy does not apply to partners, employees, secondees, student interns and applicants.

What personal data do we process?

We process personal data you have provided to us, personal data generated during your visit to our exhibitions and/or our website and when reading newsletters and emails sent by us to visitors of our exhibitions. We also process client’s personal data we have obtained from other sources such as Social Media platforms.

Potential personal data we collect:

Name, email address and/or your shipping address, credit card details.

Personal data obtained through or generated on our website, newsletters, commercial emails or related technologies:

IP address

Your browsing behavior on the website such as information on your first visit, previous visit and current visit, the visited pages and the manner in which you navigate on the website.

By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency.

Whether you open a newsletter of email.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive. For certain sites on the Minna Web Site, registering or supplying personal information sets such a cookie. By setting this cookie, Minna will remember your details the next time you visit our Web Site, so you do not have to re-enter the information.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent at any time you would like. However, if you do not accept cookies, you may not be able to use some portions of our Web Site. Cookies can be easily disabled or erased. Simply click on your respective browser type below to go directly to the respective user guide and to learn how to disable or erase cookies:

  • Firefox
  • Google Chrome
  • Internet Explorer
  • Safari

What do we use your personal data for?

We use your personal data for the following purposes:

  • Maintaining contact with the visitors of our exhibitions and website.
  • Your contact details will be recorded in our system and can be used to send you updates on Minna collections and additional sustainable fashion related information.
  • Improving our communications on fashion appetite and behavior.
  • We believe it is important to approach you with information that is relevant to you. We combine and analyze the personal data in our possession to do this. We correspondingly determine what information and channels are relevant and what the best times to provide information or to establish contact are. We do not process any special personal data or confidential information for marketing campaigns. You can always withdraw this permission at a later time.
  • Understanding your interest in and views on sustainable fashion;
  • Improving our non-commercial fashion campaigns;
  • Express ourselves on public social media platforms. We only use your photo on social media platforms with your permissions, which may be revoked at any time. We are not responsible for the content of those websites or the services of these social media platforms. Nor is Minna responsible for the privacy policy and the use of cookies on those websites and social media platforms;
  • Improving and securing our website;
  • Preparing user statistics; The user statistics of the website enable us to get an idea of the number of visitors, the duration of the visits, what sections of the website are visited and the click-behavior. These are generic reports without any information about individual persons. We use the collected information to improve the website.


Legal grounds for the processing

We process personal data based on one of the following legal grounds:

  • Approval
  • In relation to a legitimate interest

A data administrator may only process personal data if this can be based on one of the exhaustive legal grounds laid down in the General Data Protection Decree. The legal grounds used Minna are:



You will always have the right to withdraw any permission you have given us to process your personal data. To do so, please email

Legitimate interest

We may also process your personal data if we have a legitimate interest and do not disproportionately infringe on your privacy. We may, for example, use your contact details to invite you to future events based on your attendance of previous events.

Processors and sharing of personal data

We may hire service providers (processors) for the processing of your personal data which solely process your personal data based on our instructions. We will conclude a processor agreement with these processors which meets the requirements laid down in the General Data Protection Decree. We, for example, hire IT service providers that provide support to the safe and stable operation of our systems. We also make use of third-party services to send newsletters and emails. These are examples of parties that can be considered processors within the meaning of the General Data Protection Decree.

If a court ruling requires us to share personal data with third parties, we will need to comply with this.

Your personal data will not be shared with third parties for commercial purposes.

Retention of your personal data

We will keep your personal data only for as long as necessary for the purposes for which it was obtained. Personal data will be retained for the purposes of communication with you in relation to our services. In order to comply with the records retention requirements applicable to us all your personal data will be kept for a period of no longer than 3 years.

Questions about your personal data

Each person can pursuant to the law exercise certain rights in relation to their personal data. You have the right to access, correct and remove your personal data. You can also object to the use of your personal data or request to limit their use. In certain cases, you can request your data and transfer them to another party.

How to opt out

If you wish to opt out from or revoke your consent to any communication, clear, enable or disable cookies or tracking we’ve collected the most important information on how to do so below.

How to manage cookies on popular browsers and devices:

Select a browser below to see detailed explanation of how to remove or disable cookies.

  • Manage cookies on Safari
  • Manage cookies on iOS
  • Manage cookies on Chrome
  • Manage cookies on Firefox
  • Manage cookies on Internet Explorer

How to manage subscriptions from Minna emails:

Go to the latest email received from us, head to the bottom of the email and click “Update preferences” to update your email preferences or “Unsubscribe” to unsubscribe from all Minna email communication. Please note that this means you may miss important information.

How to manage and reject Google Analytics site tracking:

You can opt out of all Google Analytics site tracking, including any other sites that use Google Analytics via this link. You can learn more about Google Analytics and how your data is safeguarded via this link.


Complaints about handling your data

If you have any complaints about how we handle your personal data, please contact us by sending an email to or calling +38349747081. We would be happy to help you find a solution. 

Amendments to the Privacy Statement

Developments in changes are taking place rapidly and things may change in the personal data requested from you and the manner in which we use them. Regulations may also be amended. If this is the case, we will change this Privacy Statement. Please regularly check this page ( to find the most recent version of our privacy policy.